Pride glasses raise funds for MindOut, an LGBTQ+ mental health charity. (Direct Glasses)
A rainbow eyewear collection was launched to mark Pride Month.
The range was designed by Glasses Direct to “celebrate and show support for the LGBTQ+ community”.
They have also partnered with MindOut, an LGBTQ+ mental health service, and will donate proceeds to charity.
The colorful Pride collection is now available in-store at glassesdirect.co.uk.
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The three-piece collection includes limited-edition frames named Diversity, Liberated, and Power.
They “embody the LGBTQ+ spirit with their vibrant rainbow colors and wonderful choice of eye-catching shapes.”
Diversity frames have a retro-style round shape, Liberated is a large square shape, while Power is a smaller, classic square shape.
Each of the frames is priced at £20, and you can buy them with or without corrective lenses, so they’re practical or fashionable – or both!
Glasses Direct has teamed up with some of their favorite influencers to post in the colored frames including Drag Race UK Lemon Ginny.
Other LGBTQ+ designers appearing in the campaign with Pride eyewear include drag queen ChiChi Monroe and queer travel blogger The Jenna Way.
Jenna says, “It may be Pride month, but I have the vision of the rainbow all year round. Always on the lookout for the best LGBTQ+ destinations, events and brands. »
The brand also confirmed it would donate £2 for every frame sold to MindOut, saying it is “a charity close to our hearts that provides mental health services to LGBTQ+ members”.
To shop the Pride collection, go to glassesdirect.co.uk.
Pride Month 2022
A number of brands have started releasing their Pride-themed collections for 2022.
However, each year the brands are criticized for pursuing the “pink book” with their Pride clothing and ignoring LGBT+ people for the rest of the year.
In an effort to combat this, in recent years a number of brands have collaborated with LGBT+ artists and highlighted exactly how much money they will donate to LGBT+ charities and which charities will benefit from Pride apparel sales.
This includes Target which has partnered with queer brands founded by women, TomboyX and Humankind for two limited-edition lines in 2022.
While Converse launched its mainline collection alongside “Converse By You”, which allows fans to create their own personalized “All Star” patch, license plate and laces, using the colors of the Progress Pride flag.
Levi’s has confirmed a $100,000 donation to OutRightAction International alongside its collection, while watch brand Skagen will donate all proceeds from its Pride line to InterPride throughout June.
Another recent release is Dr. Martens, who reinvented their classic 1461 shoes with a subtle rainbow design against the monochromatic white base.