Wearing sunglasses serves several purposes. Others may just get stylish pairs for fashion, but more people wear them for protection.
The Nike View is a pair of concept cycling glasses that feature a color-changing lens. Different lens color helps the wearer to see clearly depending on the weather conditions and environment. Cyclists will benefit from this innovation, but we also think those who do long rides will also benefit from this pair.
Creator: Allen Liu
The idea of NIKE VIEW is that you will no longer need to exchange lenses or change glasses. Sunglasses don’t just protect the eyes. They also help reduce eye strain and improve contrast, so it’s important that the lens has the correct color or, for some people, grade. Sunglasses that change the color of the lenses can be very useful. You don’t have to bring two pairs every time you’re on the road. This is important so you can enjoy your ride and not worry even when the weather gets bad. Too sunny? No problem. The lens will turn yellow to reduce to increase contrast and reduce glare.
A gray lens can be perfect for observing nature. When it’s too bright, like maybe when you’re in the snow or in a nice field, the orange lens will come in handy. When you are walking along the beach or the ocean, the purple lens will suffice.
The Nike View looks like most sports sunglasses you can see on the market. In its regular form, it is set in black. The only color you see is the neon green Swoosh with a plus sign and “VIEW” text on the temples. On one side there is an area that we assume is magnetically charged because it needs energy. The lens is what makes the “magic” of the Nike View.
Wearing sunglasses can also protect you from road debris or bugs. The weather changes often, so you don’t know when it will rain or if it will be sunny or windy. It is important that your sunglasses have the right contrast and glare. While many pairs offer interchangeable lenses, the NIKE VIEW makes it easy. It can change lens colors at the same time so you don’t have to buy another pair or change lenses. Talk about convenience.
The image renders and designer animation look great. They look like legit photos and something Nike will post. We think this is something Nike or any other brand should consider working on. Adaptive lenses or photochromic lenses are now available but they have limited capabilities. They take longer to adapt to light or do not darken well indoors. A pair of sunglasses with a color changing lens like the Nike View may be more convenient to use as it instantly changes the color of the lens.
