Color blind glasses

When Drivers See Through Gray Glasses | To drive


White is the first choice for new car purchases around the world, except in Europe where gray is king. iStock.com photo

NEW YORK, December 31 – Gray is all the rage around the world, according to a new report from US paint maker Axalta. The report shows that while white remains the preferred color for motorists, its market share is weakening and gray is taking over, with a growing share. In Europe, it has even become the dominant color in the market.

This new report reveals that most cars on the road today are white (35%), down 3 percentage points, black (19%) or gray (19%, up 4 points). Silver (9%), blue (8%) and red (5%) follow. But all over the world, what stands out is the increase in sales of gray vehicles. In Europe, it has become the most popular shade for cars (27%), ahead of white (23%) and black (22%). Conversely, gray is the least represented in Asia (13% of sales), a continent which massively adopts white (45%), especially in China (50%) when there has finally started to lose value. parts.

Back in Europe, where gray dominates, the color is most popular for compacts, sedans and sports cars. SUV buyers prefer white, while those who can afford a luxury car prefer black. By comparison, in the United States, whites win in all categories.

The study does not indicate whether this gray tone trend is linked to the pandemic and low motorist morale.

Axalta has been providing these annual reports on car buying color trends and preferences since 1953. – ETX Studio