Did we just see a micro-mini demo of Apple’s alleged AR glasses?
When Apple’s head of global marketing Greg Joswiak tweeted the announcement of Apple’s product event on March 8 on Wednesday, he used the word “Peek,” which obviously means to see. Something, and may have been our first clue.
However, if you turn the music down (Wonder by Yung Bae) and focus on the 15-second video, you’ll notice something else.
The video opens with a shot of the stage at the Apple Theater at Apple Park in Cupertino, California. We saw this stage in person, and it’s clearly the real place. Floating above the scene is a translucent 3D Apple logo that looks almost lit from above.
The logo is interesting because it seems to have a presence, like a physical object hovering where Apple CEO Tim Cook might normally stand (and probably will on March 8).
A look at performance. 8 March. We’ll see each other there. #AppleEvent pic.twitter.com/cEKMq7BuBhMarch 2, 2022
The camera pans and rotates to retain the center frame of the Apple logo. Unlike the smooth 3D rendering movement, there is almost a slight human wobble. As the camera rolls, more and more waves of logos float past and in front of the camera. If you look closely at the edge of the stage, you can see that the camera does not enter the logo. Instead, the imagery comes to her.
Finally, the camera moves past the edge of the stage and the imagery becomes brighter and more intense, with logos of different colors gliding past the viewer. Once the logo stops changing, it’s clearly still on stage.
Is it Apple Glass?
What it all looks like, however, is a window of augmented reality glasses, more specifically, Apple Glasses.
Apple has never confirmed the long-running project, but we’ve had plenty of rumors over the years to whet our interest.
The key points are that they could be lightweight and look a lot like normal glasses, a feat only possible because digital glasses would push most iPhone treatments back into your pocket.
Assuming this video is a feed of the clear OLED lenses we might expect to see in Apple Glasses, the video makes sense. You wouldn’t see any frames or it wouldn’t feel like your field of vision is narrowed.
It’s also possible that it’s a more involved and widespread view stream of the Apple Mixed Reality headset. This headset could look a bit more like Microsoft HoloLens and put more components in the headset as opposed to an iPhone.
True, it’s a big step up from a 15-second video, but Apple doesn’t do anything by accident. The use of “Peek” artwork in “Peek Performance” is intentional, as is every frame in this video.
As if you needed more proof, visit the Apple Events page using Safari on your iPhone or iPad. If you tap on the logo, you’ll get access to that same AR logo object and can see it floating around in your home or office space.
Time to get excited for Apple’s March event