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Augmented reality (AR) technology company Nreal has announced that it has jointly launched online and offline sale of its AR smart glasses, the Nreal Airin Japan, in partnership with two national telecommunications operators.
The Nreal Air was first released in September 2021, focusing on movie watching and positioning itself as a consumer product. The company describes it as a pair of sunglasses with built-in AR technology, which must be connected to a smartphone to use. With this device, buyers can watch YouTube videos, play smartphone games and socialize with friends.
In terms of display, the Nreal Air adopts a Micro-OLED screen, with a field of view (FoV) of 46 degrees and 49 pixels per degree (PPD), which is close to the display at the retinal level. Its color clarity is twice that of ordinary VR glasses.
The Nreal Air is also a TUV Rheinland certified product. The proportion of high-energy visible blue light in the blue light spectrum emitted by the Micro-OLED display is only 31% and an sRGB color gamut of 99.5% is achieved. This can effectively reduce the potential impact of blue light on vision and ensure that the screen almost completely presents colors in the sRGB color gamut.
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The Nreal Air also meets the strobe requirements of TUV Rheinland, which can effectively reduce visual fatigue caused by screen flickering.
According to the promotion plan revealed by the company when the product was first released, Nreal intends to significantly promote Nreal Air glasses in 2022. In terms of sales channels, Nreal will cooperate with major smartphone operators. Previously, Deutsche Telekom AG of Germany, LG Uplus of South Korea and KDDI of Japan were important partners of Nreal.