BERKELEY, Calif .– (COMMERCIAL THREAD) – EnChroma, Inc. – creators of the leading eyewear solution for color blindness – today announced a new lens offering: the EnChroma® Cx1 Indoor DT, an improved indoor lens designed specifically for Deutan-type color blindness, now available for purchase online at EnChroma.com. The new eyewear, available in frame styles for adults and children, and on prescription for those requiring refractive correction, was previously only available to eye care professionals through the EnChroma authorized retailer network in the States. United, Europe and Canada.

People with Deutan-type color blindness (estimated to be 75% of the color blind population, also known as deuteranomal color vision impairment) have a green-sensitive cone that is shifted to longer wavelengths, resulting in excessive overlap with the signal from the red cone. The overlapping signals in the eye cause the colors, which for the most part appear to be distinct and different, to appear much more similar and often confused. Common color confusions include green and yellow, gray and pink, and purple and blue. It is estimated that a typical person with Deutan-type color vision deficit sees about 10% of the million shades that a person with normal color vision can see.

“Our EnChroma Cx1 Indoor DT lens has been extensively tested over the past year in our global network of eyecare professionals,” said Andrew Schmeder, Co-Founder and CEO of EnChroma. “As expected, the new indoor lens performs well in a wider range of indoor lighting conditions and has optimized the color balance for the needs of Deutan’s retinal physiology. This product complements our popular outdoor lenses to bring more color into the lives of people with this extremely common type of color vision impairment.

The EnChroma Indoor DT is one of four lenses in the EnChroma Cx series: a collection of lens solutions designed to address the most common types of color blindness in a wide range of lighting conditions. In line with its predecessors, the new EnChroma Cx1 Indoor DT lens is also made with Trivex lens material, providing 100% UV protection and full prescription compatibility for those who need refraction correction.

“EnChroma sits well above the crowd in terms of the cutting edge scientific and technical skills that go into all EnChroma color blind eyewear products,” said Rufus Heeren and Iris Verstappen of Unique Optiek & Optometrie, an authorized retailer. EnChroma based in Tegelen, the Netherlands.

Color blindness affects 350 million people worldwide – 1 in 12 men and 1 in 200 women. EnChroma’s patented lens technology is designed with special optical filters to eliminate wavelengths of light where the cones red and green of the eye overlap excessively. This improves the separation between color channels to help people with color vision deficiency see colors more vivid, clear and distinct, helping them overcome everyday obstacles and access more colorful experiences of life.

“We are very pleased that our EnChroma Indoor DT glasses are now fully available to the public,” concluded Schmeder. “The EnChroma team shares a passion for making vibrant colors accessible to color blind people around the world, and this latest result of our continued research and development efforts brings us one step closer to achieving this vision. ”

About EnChroma

Based in Berkeley, California, EnChroma manufactures advanced lens technology and eyeglasses for color blindness. Created in 2010 by a doctorate. Glass scientist and mathematician, EnChroma’s revolutionary eyewear combines the latest innovations in color perception neuroscience and lenses to improve the lives of people with color vision impairments around the world. EnChroma received an SBIR grant from the National Institutes of Health (NIH) and won the 2016 Tibbetts Award from the US Small Business Administration in recognition of the innovative impact of business on the human experience through technology. EnChroma also received the Beacons of the Photonics Industry Award 2017 from Photonics Media. For more information call 510-497-0048 or visit EnChroma.com.


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